CHAPTER 23MEASURING RESULTS ON LINKEDIN & YOUR SSI SCORE
After applying what you've learned in this book, you're going to want to track the results that it achieves. Are your messages creating opportunities? Is your content generating leads? How many sales came from LinkedIn?
There are two key ways that you can (and should) measure success with LinkedIn and Social Selling.
Your SSI Score
LinkedIn has their own official social selling scoring system called the SSI score (Social Selling Index). This is completely free to use for anyone, although it is included and accessible through your Sales Navigator account. You simply follow a link and LinkedIn will give you a score out of 100 on how well you're doing based on their key metrics:
1: ESTABLISH YOUR PROFESSIONAL BRAND
Complete your profile with the customer in mind. Become a thought‐leader by publishing meaningful posts.
2: FIND THE RIGHT PEOPLE
Identify better prospects in less time using efficient search and research tools.
3: ENGAGE WITH INSIGHTS
Discover and share conversation‐worthy updates to create and grow relationships.
4: BUILD RELATIONSHIPS
Strengthen your network by connecting and establishing trust with decision makers.
You can get your SSI score right here:
I've met a lot of sales teams and salespeople ...
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