The Ultimate LinkedIn Sales Guide

CHAPTER 19GENERATING LEADS FROM LINKEDIN

Whilst you should see that there are many ways you can generate leads throughout each chapter and section of this book, I want to run through some of the highest performing lead generation techniques on LinkedIn.

CONTENT AND PERSONAL BRAND

The biggest generator of leads for me, and for the people that I train, coach and consult, is content and personal brand. I've put them together because they go side by side. If you're sharing good content, then you're building a good personal brand, and if you're building a good personal brand, it's usually because you're sharing good content!

In my experience, a LinkedIn article is one of the best forms of content for lead generation because it is one of the only forms of content where you can include an ‘about you’ section that goes into detail about what you offer and how they can get in touch. There aren't any other forms of content that allow you to do this unless the post itself is of an advertising style, which hopefully you'll know by now is not something to do a lot of.

Other forms of content also work well as lead generators when you create good, engaging, value‐packed posts that, in a very subtle way, highlight how you help and the results you can help people achieve.

Building a good personal brand is also a super‐powerful lead generation source. Building an audience and a credible/trusted reputation in your industry can build a constant source of leads if done right.

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