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Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
book

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

by John Rossman
May 2019
Intermediate to advanced
272 pages
6h 39m
English
McGraw-Hill
Content preview from Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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ARE YOU WILLING TO BE MISUNDERSTOOD?

Lessons from Amazon’s Biggest Innovations

And the haters gonna hate, hate, hate, hate, hate.

—Taylor Swift

What are Amazon’s greatest innovations? Drones? Cloud computing? Echo and Alexa? These are impressive; some are even revolutionary. However, I believe Amazon’s greatest innovations are the ones that have changed the basics of competing to the point where they now sound mundane.

My top list of greatest Amazon innovations includes Free Everyday Shipping, Prime Loyalty, and Item Authority. Deceptively simple, Item Authority signed up multiple sellers of the same item to increase item selection, availability, ...

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Publisher Resources

ISBN: 9781260455502