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Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
book

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

by John Rossman
May 2019
Intermediate to advanced
272 pages
6h 39m
English
McGraw-Hill
Content preview from Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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THE FUTURE PRESS RELEASE

Define the Future and Get Teams on Board

The future ain’t what it used to be.

—Yogi Berra

When it comes to innovation, there is rarely a straight line from A to B. Why is that? In general, we usually create only a vague sketch of the goal we’re trying to achieve. As a result, we tend to revise the goal as we go, a process that costs time, money, and, sometimes, the project’s very success. Or we all have various definitions of the goal.

But what if you could see into the future and accurately visualize your end product before launching a project? Sound good? Well, there’s really nothing stopping you. At Amazon, they do ...

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Publisher Resources

ISBN: 9781260455502