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A NARRATIVE ABOUT NARRATIVES

Ditch the PowerPoint and Gain Clarity

The single biggest problem in communication is the illusion that it has taken place.

—George Bernard Shaw

Amazon Web Services (AWS) is the largest cloud computing technology company in the world. In 2017, it produced an annual revenue run rate of $20.4 billion. To put this into perspective, AWS accounted for all of Amazon’s operating income that year. AWS’s business growth is on a more than $18 billion annual run rate, growing 42 percent a year.1 According to Gartner, AWS is bigger than the next 14 cloud providers combined.2

While its size and growth are impressive, the number ...

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