May 2019
Intermediate to advanced
272 pages
6h 39m
English

Frugality includes all the other virtues.
—Cicero
Jeff Bezos has long believed that one of the great forcing functions for innovation is frugality. As he has put it, “One of the only ways to get out of a tight box is to invent your way out.”1 Every dollar saved is another opportunity to invest in the business. Eliminating cost structure from the business drives low prices, which drives the virtuous flywheel. He also believes that attention to frugality minimizes what he fears and loathes most: complacency.
Bezos is big on symbols. One of the iconic symbols associated with Amazon is the door desk ...
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