Plan and Operate Your Experiments for Digital Success

I have not failed. I’ve just found 10,000 ways that won’t work.

—Thomas Edison

I love the history of products that overreach with glorious names. Like an apartment complex named “The Lakes” situated on a barren section of land with one tepid, artificial pond. Products that aimed for the stars but imploded on the tarmac such as the Apple Newton, Google Glass, Microsoft Bob, New Coke, and the Amazon Fire Phone.

My current favorite buzzword is agile methodology: an approach for iterative incremental solution design and delivery. I’ve worked with and managed several ...

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