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Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
book

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

by John Rossman
May 2019
Intermediate to advanced
272 pages
6h 39m
English
McGraw-Hill
Content preview from Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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LAUNCH AND LEARN

Business Expansion the Amazon Way

Show me a good loser, and I’ll show you a loser.

—Vince Lombardi

In March 2018, Amazon announced it would be venturing into the retail banking business by offering consumer checking accounts. Stop me if you’ve heard this one before. That’s right, Amazon is launching consumer banking services such as checking accounts through a partner model. It does not envision becoming a bank today. Classic. It’s interesting to note, however, that the Wall Street Journal described Amazon’s foray into the consumer checking account business as that of a partner, rather than a disrupter.1

Bezos isn’t tied to the ...

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Publisher Resources

ISBN: 9781260455502