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Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
book

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

by John Rossman
May 2019
Intermediate to advanced
272 pages
6h 39m
English
McGraw-Hill
Content preview from Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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WRITE THE USER MANUAL

Start with the Customer and Work Backward

Simplicity is the ultimate sophistication.

—Leonardo da Vinci

If you build product, the ultimate power play is not having to include user instructions. The capability or product is so obvious and well designed to the needs of the user that instructions are superfluous. I think about the unboxing experience of an Apple product. The ultimate in sophistication. Elon Musk has said, “Any product that needs a manual to work is broken.” The product should be so intuitive it doesn’t need a user manual. That is power.

We should all strive to deliver products and services so obvious, ergonomic, ...

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Publisher Resources

ISBN: 9781260455502