May 2019
Intermediate to advanced
272 pages
6h 39m
English

Simplicity is the ultimate sophistication.
—Leonardo da Vinci
If you build product, the ultimate power play is not having to include user instructions. The capability or product is so obvious and well designed to the needs of the user that instructions are superfluous. I think about the unboxing experience of an Apple product. The ultimate in sophistication. Elon Musk has said, “Any product that needs a manual to work is broken.” The product should be so intuitive it doesn’t need a user manual. That is power.
We should all strive to deliver products and services so obvious, ergonomic, ...
Read now
Unlock full access