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PRINCIPLES ARE NOT A POSTER

The Pursuit of Speed, Agility, and Digital Leadership

I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths . . . and then reason up from there.

—Elon Musk

Like any industry, the management consulting industry has a marketing machine devoted to constantly generating interest and demand. The term “digital transformation” is one of those ...

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