May 2019
Intermediate to advanced
272 pages
6h 39m
English

It isn’t a question of whether elephants can prevail over ants. It’s a question of whether a particular elephant can dance. If it can, the ants must leave the dance floor.
—Louis V. Gerstner, Jr.
How does a company the size of Amazon consistently innovate? How do you get an elephant to dance? If you study Amazon as I have, you’ll realize that there are a few tricks and approaches that can help an elephant—or any other company—innovate.
The most important decisions executive management makes is where to put its resources. The essence of strategy is deciding what to say yes ...
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