Book description
Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals.
Forget dry, technical material. This book—based on the wildly popular UX Crash Course from Joel Marsh's blog The Hipper Element—is laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesn't have to be boring.
Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more.
- Start from scratch: the fundamentals of UX
- Research the weird and wonderful things users do
- The process and science of making anything user-friendly
- Use size, color, and layout to help and influence users
- Plan and create wireframes
- Make your designs feel engaging and persuasive
- Measure how your design works in the real world
- Find out what a UX designer does all day
Publisher resources
Table of contents
- Praise for UX for Beginners
- Preface: This Book Truly Practices What It Preaches
- I. Key Ideas
- II. Before You Start
-
III. Behavior Basics
- 11. Psychology versus Culture
- 12. What Is User Psychology?
- 13. What Is An Experience?
- 14. Conscious vs Subconscious Experience
- 15. Emotions
- 16. What Are Motivations?
- 17. Motivation: Sex and Love
- 18. Motivation: Affiliation
- 19. Motivation: Status
- 20. Motivation: Justice
- 21. Motivation: Understanding (Curiosity)
- IV. User Research
- V. The Limits of Our Minds
- VI. Information Architecture
- VII. Designing Behavior
- VIII. Visual Design Principles
-
IX. Wireframes and Prototypes
- 57. What Is a Wireframe?
- 58. What Isn’t a Wireframe?
- 59. Learn Skills, Not Tools
- 60. Avoid Convenient Examples
- 61. What Is a Design Pattern?
- 62. Z-Pattern, F-Pattern, Visual Hierarchy
- 63. Layout: Page Framework
- 64. Layout: The Fold, Images, and Headlines
- 65. Layout: The Axis of Interaction
- 66. Forms
- 67. Primary and Secondary Buttons
- 68. Adaptive and Responsive Design
- 69. To Design or Redesign?
- 70. Touch versus Mouse
- X. Psychology of Usability
- XI. Content
- XII. The Moment of Truth
-
XIII. Data for Designers
- 85. Can You Measure a Soul?
- 86. What Are Analytics?
- 87. Graph Shapes
- 88. Stats—Sessions versus Users
- 89. Stats—New versus Return Visitors
- 90. Stats—Pageviews
- 91. Stats—Time
- 92. Stats—Bounce Rate and Exit Rate
- 93. The Probabilities of Interaction
- 94. Structure versus Choice
- 95. A/B Tests
- 96. A Multi-what-now Test?!
- 97. Sometimes A/B Testing Is the Only Way to Know
- XIV. Get a Job, You Dirty Hippy
- Index
- About the Author
- Copyright
Product information
- Title: UX for Beginners
- Author(s):
- Release date: December 2015
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491912683
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