December 2015
Beginner
255 pages
4h 54m
English
Content preview from UX for BeginnersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 64. Layout: The Fold, Images, and Headlines
There are many common questions about UX design that you will get throughout your career. And some that you should get, even though you won’t.
The Fold
One of the most popular old-school misconceptions is about “the fold.” In case you’ve never heard of it, this is the part of your design that is visible before the user scrolls. Everything above the fold will get maximum visibility. However, from the studies I have seen, 60 to 80% of users will scroll immediately if they expect to find something useful below the fold.
Whatever is above the fold should inform users about what is below the fold. If users don’t know what is down there, they might not be interested enough to find out.
Careful: It is popular right now to use huge background images at the top of the page. If it looks like the site ends at the fold, people might leave instead of scrolling. And if you need to add a graphic that says “scroll down,” your design is weak.
To learn more about the fold, go to http://thereisnofold.tumblr.com/.
Images
Many UX designers treat images as if they are not functional, but images can lead the user’s eyes, so you should think about them.
Images of people, specifically, draw more attention than anything else you can use in your layout. As a general guideline, the more emotion an image adds, the more engaging it is.
Protip
For images of people, try to get the eyes of the person in the image to look in the direction you want the user to look. It’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.