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UX for Beginners
book

UX for Beginners

by Joel Marsh
December 2015
Beginner
255 pages
4h 54m
English
O'Reilly Media, Inc.
Content preview from UX for Beginners

Chapter 17. Motivation: Sex and Love

Ooooh, baby. Turn the lights down low. Light some candles and bring out those chocolate-covered strawberries, because it’s time for a deeper look at two motivations that bring people closer together, online and offline.

Sex is the motivation to touch each other’s warm and fuzzy parts, and love is the motivation that feels all warm and fuzzy. Here, we will learn about both, and they are surprisingly different.

But first, a bit of business...

Sex Is About Reproduction

Females provide half of the process and males provide the other half, but those halves are distinctly different in a practical sense. Those differences cause a lot of our problems.

Think of sexual “rules of engagement” like an auction

If you have something valuable or rare, you want to give it to the person who can offer you the most, right? That’s why Antiques Roadshow is so popular. The more valuable an item is, the more ...

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Publisher Resources

ISBN: 9781491912676Errata Page