December 2015
Beginner
255 pages
4h 54m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 48. Social/Viral Structure
The Internet is famous for making things “go viral” but if your site isn’t designed to create viral word-of-mouth, it won’t. In this lesson, we’ll learn how to translate emotional content into viral popularity.
Virality Is Much More Than Sharing: It’s a Feature
If you are working on a social network or an app with social features, or your site is based on user-submitted content, or if your dream is to be the next Grumpy Cat, this is for you.
The Basic Formula
Action from User A = Feedback for User B = Content for User C
For example:
You share a friend’s photo on Facebook. That’s your action, which gives feedback to your friend. When you share it, the rest of your friends see the photo in their feed, with a note saying you shared it.
You retweet something on Twitter. The original tweeter gets the feedback. Your followers see the tweet in their feed, from you.
You pin something on Pinterest. The original pinner gets feedback. Your followers see the pin in their feed, from you.
And so on.
Then, even more people see it, do actions, which give feedback, and creates even more content...
Ta da! More viral than a group of toddlers with the flu.
However, Facebook doesn’t show Likes to very many people, like it does with a Share. And Twitter doesn’t show Favorites to people like a Retweet. And Pinterest doesn’t show Likes to people like a Pin.
It’s ok to have actions that ...