December 2015
Beginner
255 pages
4h 54m
English
Content preview from UX for Beginners
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Chapter 29. Card Sorting
Some types of questions are hard to answer, so it might be better to get a user to show you instead.
What Is Card Sorting?
Not a way to win Blackjack more often. Unfortunately.
Basically, you give each user a set of topics or ideas written on “cards”—maybe types of content or features you’re considering—and ask them to organize the cards into categories that make sense to the user.
Card sorting can literally be a bunch of recipe cards, or you can use an online tool to simulate it. By doing this with many users and then documenting the relationships they create between cards, you will learn which ideas or features are most related in the minds of the users, and it will help you design menus and information architecture. It sounds a bit complex, but I have done this with a whole class of students in 15 minutes, during the class, using online tools. It took about an hour to create cards for an agency’s future site content—before the students arrived—and the students were able to sort them quickly while I ignored them completely, like the amazing teacher that I am. The software did all the work of measuring the patterns in their choices and probably saved me hours of work. Voilá!
Card sorting is good because...
Designing big, complex sites like Wal-Mart or eBay can seem overwhelming at the beginning. Card sorting helps you get started.
You can discover structure within ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.