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UX for Beginners
book

UX for Beginners

by Joel Marsh
December 2015
Beginner
255 pages
4h 54m
English
O'Reilly Media, Inc.
Content preview from UX for Beginners

Chapter 1. What Is UX?

The best place to start any education is at the beginning.

Everything has a user experience. Your job is not to create the user experience. Your job is to make it good.

And what do I mean by “good” user experience? It is common to think that a good user experience is one that makes users happy.

Not true!

If happiness was your only goal, you could just throw in some Lolcats and random compliments and go home. But—although that’s not the worst universe I can imagine—your boss may not be satisfied with the results. The goal of a UX designer is to make users effective.

A user’s experience is just the tip of the iceberg:

Many people mistakenly think that “UX” means a user’s experience, but it is actually about “doing” the process of User Experience Design. A user’s individual experience is their conscious, subjective opinion of your app or site. User feedback is important—sometimes—but UX designers need to do a lot more than that.

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“Doing” UX

UX Design (also sometimes called UXD) involves a process very similar to doing science: you do research to understand the users, you develop ideas to solve the users’ needs—and the needs of the business—and you build and measure those solutions in the real world to see if they work.

You will learn about all of that in this book. Or if that’s not your deal, Lolcats are still an option.

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Publisher Resources

ISBN: 9781491912676Errata Page