December 2015
Beginner
255 pages
4h 54m
English
Content preview from UX for Beginners
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 92. Stats—Bounce Rate and Exit Rate
It is valuable to know about the users who don’t stay on your site, and which parts of your design make people to leave.
Bounce rate is the percentage of users who arrive at your site, but don’t come in. They “bounce off” instead of actually using it.
No clicks. Nothing. Nada.
A low bounce rate (10 to 30%) is good because bouncing is bad. A high bounce rate (70 to 99%) is bad. Everything in the middle is normalish. Not good, not terrible, not interesting.
Your bounce will never be zero. Somebody always bounces. If it is zero percent (or even less than five percent), ask your developers to check the code for a technical error. You might be measuring your bounce rate incorrectly.
Your goal is to make bounce rate as low as possible.
The most common causes of high bounce rates are designs that aren’t trustworthy, headlines that are bad or unexpected, confusing IA, and designs that don’t show the user where to click.
Exit Rate
Every user will leave your site eventually. That is called an exit.
The exit rate of a page tells you what percentage of the visitors left the site after viewing that page.
If you only have three pages, then on average, 33% of users will exit from each one. If you have 10 pages, on average 10% will exit from each one.
The more users go to a page, the higher the exit rate might be.
Look for pages with exit rates that “stick out.” If ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.