December 2015
Beginner
255 pages
4h 54m
English
Content preview from UX for Beginners
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Chapter 5. Solutions versus Ideas
UX designers must be creative every day. But our definition of creativity is less artistic and more analytical than some other designers. If you’re not solving problems, you’re not doing UX.
All types of designers work with ideas. And great ideas are great!
Ideas come in different flavors. Some ideas are things we would like to make, like, perhaps, a fish-and-chocolate soufflé. (“I love both of those things! They must be great together!”). Some ideas are meaningful to us in a personal way, like that tattoo that reminds you of your pet hamster, Chewy. God rest his soul. And some ideas are solutions to problems. That’s what UX is all about.
Solutions are ideas with meaning for other people.
Unlike most artists and designers, UX designers do not focus on the ideas that have meaning for themselves. You should care a lot about creativity, but if your ideas are not meaningful for other people—the users—then they are not meaningful for you.
That means you have to spend a lot of time trying to understand problems that mean nothing to you. And that might feel unnatural at first. That’s why UX is a unique, valuable job: it’s tricky.
Solutions are ideas that can be wrong.
In UX, we can test things. We can design more than one solution to the same problem and see which one is better. And we can ask users which solution they prefer.
This means that UX is a special kind ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.