December 2015
Beginner
255 pages
4h 54m
English
Content preview from UX for BeginnersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 21. Motivation: Understanding (Curiosity)
This is the motivation behind teaser trailers for new movies and your anger when Facebook suddenly changes their features without warning.
Understanding is the motivation to get information about a situation that involves the other 13 motivations. Sometimes we call it curiosity. We are also motivated to protect what we already understand. The funny thing about Understanding is that—even though it’s pretty simple—designers and marketers screw it up all the time.
There are three rules for creating curiosity:
The user must understand enough to know there will be a gain or loss in one of the other 13 motivations.
The bigger the gain or loss seems to be, the more interesting it becomes.
Hold something back.
The illustration for this lesson is similar to the original iPhone’s website. You see just enough to know that it’s better than the not-so-smart phone in your pocket, but the specifics are hidden.
Voilá! You’re curious.
If the iPhone looked like every other phone at the time, you wouldn’t have felt curious, because you wouldn’t “get it.”
How to Screw It Up
The best way to suck at making people curious is to offer them something that isn’t one of the other 13 motivations. Ironically, the most common example of this is a chance to win an iPhone or iPad.
First: everyone already understands an iPhone or an iPad. No curiosity.
Second: it’s only a chance to win something that a lot of people already have (remember that Status is relative to other people.) ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.