December 2015
Beginner
255 pages
4h 54m
English
Content preview from UX for BeginnersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 88. Stats—Sessions versus Users
A user can visit more than once. The difference between the visitors (unique users) and their visits (sessions) says a lot about loyalty and engagement.
Let’s say I visit your website. I spend a few minutes there, I have a good time, everybody is happy. After, we all give each other (virtual) high fives, and I leave.
Then, tomorrow I visit again. And the next day, I go again.
I have been there three times—three sessions—but I am only one guy. One really handsome guy, but still. Just one.
If I were your only visitor (a sad situation in itself) you would see “3 sessions” and “1 user” in your Google Analytics, or maybe “3 Visitors” and “1 Unique Visitor” in other analytics products.
They’re not saying I am more unique than your other visitors, although I’ll take it as a compliment anyway. A unique visitor is a single user, a person, who can visit more than once.
Everything Is Relative
Try not to get excited or depressed about the actual numbers. You might be tempted to say things like, “Is three sessions good?” but that’s the wrong way to look at it.
For you, 3,000 sessions might be the biggest day ever, and for some sites 3 million is still depressing. It’s all relative.
Instead, ask yourself: Is three sessions better than last month? How many users did you need to get that many sessions? And is that better than last month? Is that what a product like yours should do?
These numbers mean more together.
You should spend your time looking at, and thinking ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.