December 2015
Beginner
255 pages
4h 54m
English
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Chapter 28. Surveys
Face-to-face interviews aren’t always an option, so sometimes you need to send questions out to people. But be careful, there are things a survey can do, and things it can’t.
What Is a Survey?
A survey is a set of questions that a user answers by filling out a form on paper or online, privately, and sometimes anonymously. It’s like a Buzzfeed quiz, but instead of finding out which Harry Potter character you are, you just give feedback.
Surveys are good because...
They allow users to participate privately and therefore be more honest.
Every user gets precisely the same questions, and you (the designer) can’t screw it up by asking the questions wrong.
It is easy and cheap to get thousands of people to answer a survey. If you do that in person then you also need portable toilets, food trucks, bands to perform... it’s a hassle.
Nobody has to feel disappointed, because a UX survey never says you are most like Malfoy.
Surveys are bad because...
You can’t ask follow-up questions, so it takes more careful preparation to create a survey.
It’s easy to accidentally influence the results by how you ask the question or the order you choose for the options.
People are lazy, so the longer you make the survey, the fewer people will complete it.
You can’t retake a survey to choose all the answers that make you Harry or Hermione, even if you know—in your heart—that you’re not like Malfoy.
You should use surveys when...
You want to compare the answers of users to each other, or control the way ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.