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Business
Environment
INTRODUCTION
Every business organization has to interact and transact with its environment.
Hence, the business environment has a direct relation with the business organization.
Obviously then, the eectiveness of interaction of an enterprise with its environment
primarily determines the success or failure of a business.
The environment imposes several constraints on an enterprise and has a
considerable impact and influence on the scope and direction of its activities. The
enterprise, on the other hand, has a very little control over its environment. The
basic job of the enterprise, therefore, is to identify with the envir ...