Business Environment, 4th Edition by Pearson

26 | Chapter 1

SUMMARY

 A business environment comprises a number of

environmental factors. It can be an ‘interface’,

linking various such environmental factors,

making a common ground that determines or

influences the process of policy making in every

business organization that functions within

such an environment. An interaction of all such

factors, or some of them, can also take place,

while the business organization is expected to

interact with the environment.

 Any substantial change in the environment

or in any of the factors of the environment is

bound to lead to corresponding changes in

the business policy of the organization. It ...