December 2020
Intermediate to advanced
857 pages
42h 3m
English
Content preview from Business Environment, 4th Edition by Pearson
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236 | Chapter 8
The prospects for growth of tourism in India are bright. The overall development
of tourism infrastructure coupled with other eorts by the government to promote
tourism, such as appropriately positioning India in the global tourism map through
the ‘Incredible India’ campaign, according greater focus in the newly emerging
markets, such as China, Latin America and CIS (Commonwealth of Independent
States) countries, and participating in trade fairs and exhibitions will facilitate
tourism growth.
CHALLENGES AND OUTLOOK
There are a number of positive developments that brighten the industrial outlook
in the medium term. First, there ...
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