December 2020
Intermediate to advanced
857 pages
42h 3m
English
Content preview from Business Environment, 4th Edition by Pearson
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474 | Chapter 17
SOCIAL RESPONSIBILITIES OF BUSINESS
TOWARDS DIFFERENT GROUPS
Responsibility Towards the Customers
In a competitive market, the customer is the ‘king’ and is the company’s first
priority as the company exists for the customers only. Earlier, the product-selling
approach was the basic approach of the managers who were considered capable
when they were able to create a demand. When a salesperson was able to sell
refrigerators even to Eskimos, he was considered very successful. Although the
demand creation is not totally out of the scope of a sales person even today, the
manager’s real job now is to identify the actual demand and ...
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