December 2020
Intermediate to advanced
857 pages
42h 3m
English
Content preview from Business Environment, 4th Edition by Pearson
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648 | Chapter 22
resources to get name and product out to customers. The most obvious example is
the ubiquitous McDonald’s franchise. Some other examples are hotel chains such
as Hilton. Franchising may also allow some adaptation to local tastes and customs.
Advantages of Franchising
Franchisor can enter global market with low investment and low risk
Franchisor can get the information regarding the market, culture, customs, and
environment of the host country
Franchisor learns more international environment activities and practices from
the experiment of the franchisee which he/she could not experience from the
home country market
Franchisee can early start a business with low risk as he/she selects an
established and proven pr ...
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