June 2009
Intermediate to advanced
672 pages
19h 8m
English
Content preview from Complete Web MonitoringBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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The Core of Web Visibility
Web analytics is the piece of a web visibility strategy that’s most tightly linked to the business outcome of your website. It captures your users’ sessions, segments them in meaningful ways, and shows you how their visits contributed to your business. All of your other monitoring must tie back to it:
Web performance and availability ensures that visitors can do what they want, when they want.
Surveys ensure that you understand visitors’ needs and hear their voices.
Usability and interaction analysis measures how easily visitors can achieve the goals you’ve set for them.
Community monitoring links what visitors do elsewhere to your site and your brand.
If you’re not making decisions about your web presence based on what your analytics tells you, you’re making bad decisions. If you’re not augmenting analytics with other data, you’re making decisions without all the facts.
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