Complete Web Monitoring

Reviewers

This book was a group effort. Web monitoring is a complex subject, and we sought the advice of many industry experts. We were especially eager to get feedback from vendors, since both of us have worked for vendors and we needed to make sure the book was nonpartisan and even-handed.

Inaccuracies and omissions herein are our fault; smart ideas and clever quips are probably those of our reviewers. We’d have been lost without:

• Imad Mouline, who reviewed the first parts of the book thoroughly while taking his vendor hat off entirely.

• Bob Page, who saved us from certain embarrassment on more than one occasion and provided excellent feedback.

• Hooman Beheshti, whose encyclopedic knowledge of web performance and willingness to break out a sniffer at a moment’s notice were invaluable.

• Matt Langie and Sean Hammons, who provided excellent feedback on the web analytics chapter.

• Bryan Eisenberg, who provided a history lesson and great feedback on A/B testing and experimentation.

• Avinash Kaushik, who was always able to quietly ask the central question that’s obvious in hindsight and makes the pieces fall into place.

• Stephanie Troeth, who could see beyond the sentences to the structure and convinced us to rewrite and restructure the WIA and VOC chapters.

• Tal Schwartz at Clicktale and Ariel Finklestein at Kampyle, who gave us great material and feedback, and continue their ongoing innovation within the industry.

• Johnathan Levitt at iPerceptions, who provided us with a review and insights into VOC. ...