June 2009
Intermediate to advanced
672 pages
19h 8m
English
Content preview from Complete Web Monitoring
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Do I Have Competitors I Don’t Know About?
The Web is full of directories and groups that try to make sense of all the sites you can visit. Some are manually created directories, such as those from Yahoo! and Google (Figure 16-1). One of the easiest ways to ensure you’re aware of your competitors is to find yourself in a directory and see who else is listed there.
Figure 16-1. Car rental companies in Google Directory
But directories are built by fallible humans, and sometimes your competitors won’t be included. You should search for specific terms and see what sites come up, and use Google Sets (http://labs.google.com/sets) to enter your known competitors and see if there are others you don’t yet know of.
Once you’ve got a list of competitors, it’s time to determine who’s a threat.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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