Complete Web Monitoring

Consumer Technology

One reason that PR is being redefined is that we’re all just a click away from one another. Employees have Blackberries and iPhones that connect directly to social media. Even when they’re not at work, these tools keep workers linked to their organizations. This has resulted in the creation of many informal relationships between an organization and its market. For example, Comcast’s Twitter-based support program began from an employee’s casual use of the microblogging tool. Search, too, makes it easy for people to keep track of what their employers are up to, breaking down the traditional walls that kept formal marketing teams blissfully unaware of the consequences of their work.

Employees and customers can now connect on external systems, outside of the control of the company itself, often with a degree of anonymity and candor that circumvents employment agreements, leaving their employers naked and without recourse.

And they do so anytime, anywhere.