Complete Web Monitoring

Synthetic Monitoring Maturity Model

You need synthetic transaction monitoring as early as possible, preferably while you’re still building and testing your application. The less real traffic you have on your site, the more valuable synthetic testing is. Once you’ve got more traffic, you can reduce the number and frequency of your tests and look at actual user performance instead.

Many companies limit the use of synthetic testing to IT only, without considering its broader impact on other departments. As an organization starts to share synthetic data, it shifts from testing machines to testing business processes, as well as using properly structured tests to speed up problem resolution. Eventually, synthetic testing becomes a key performance indicator for marketing campaigns and competitive benchmarking.

Maturity level		Level 1	Level 2	Level 3	Level 4	Level 5
Focus		Technology: make sure things are alive	Local site: make sure people on my site do what I want them to	Visitor acquisition: make sure the Internet sends people to my site	Systematic engagement: Make sure my relationship with my visitors and the Internet continues to grow	Web strategy: Make sure my business is aligned with the Internet age
Who?		Operations	Merchandising manager	Campaign manager/SEO	Product manager	CEO/GM
EUEM	Synthetic	Availability and performance: Checking to see if the site is available from multiple locations, and reporting on performance	Transactions and components: Multistep monitoring of key processes, tests to isolate tiers ...