When designers talk about their design process, they usually mention that it is “human centered” or “user centered.” In a very vague sense, this means they are constantly thinking about the people who are going to use their product and trying to create the best possible product for these people.
But how do we do that?
This question is more difficult to answer than it seems, but the answer generally starts with user research.
How do we find out what goals people have, and how we can solve these goals? The most obvious answer would be to simply ask them. Although this can sometimes lead to useful information, we need ...