April 2016
Intermediate to advanced
325 pages
9h 24m
English
Content preview from Designed for Use, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Not All Users Need to Be Your Users
Finally, it’s important to keep in mind that you don’t have to own 100 percent of your market. It’s true that adding more features to your product allows you to target more users, but doing so comes at a cost. Your product becomes more desirable to the people who would not be able to use it if it didn’t offer a specific feature. However, it also makes your product less desirable to the people who have no use for that specific feature.
It’s OK to let some people go to your competitors to get what they need; you can’t be everything to everybody.
Isaac Hall, cofounder of Dropbox competitor Syncplicity, writes that he ran into the CEO of Dropbox and asked him why Dropbox didn’t support multifolder synchronization. ...