Designed for Use, 2nd Edition

Creating Personas

Start with contextual interviews. Talk to people. You may start out thinking that there are many different people in your audience and that you need many different personas to cover them all, but as you talk to more people, you notice that a lot of them have similar goals. Based on this information, create simplified characters that cover the goals of a broad group of people in your audience. The fewer personas you create, the better. Having about three personas works well, but depending on your product, you may need more.

Each of your personas should have clearly defined goals. Why would this persona use your product? What does he want to achieve?

Next, you should add details relevant to the design. What’s each persona’s skill ...