April 2016
Intermediate to advanced
325 pages
9h 24m
English
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Problems with Personas
The goal of using personas is to make the design process more human-centered. But be aware that there are a number of problems with this.
Personas can be too elastic. Since personas are essentially imaginary people, they can’t defend themselves. As a result, they can sometimes reinforce predetermined conclusions: if you’re using imaginary people as your target audience, you can always come up with an imaginary scenario that validates whatever opinions you currently hold.
Personas give the impression of being human-centered without anyone having to interact with actual humans. They can be a fig leaf used to cover up a design process that is not human-centered at all. Personas can absolve designers from actually doing any ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.