April 2016
Intermediate to advanced
325 pages
9h 24m
English
You should never interrupt a user just to inform her that something has happened. Aza Raskin, Mozilla’s former creative lead for Firefox, says that decisionless interruptions have “an efficiency of 0 percent,” because the user can do only one thing; the user is never giving the computer any new information, regardless of how he reacts to such an interruption.[95]

What people are actually seeing in those cases is something like this:

If the information is not particularly important, don’t show it. If ...