project from the existing practices and start the project at a new or Greeneld site. Greeneld site
will be characterized with the new processes, fresh attitude and mental models involving goals,
values and causal structure. For radical changes, a company may need an outside change agent to
help people see processes differently. A fresh team of management may also be required to rapidly
change the old ways. Some more issues may surface that may need addressing, sooner than later.
Dismissing these issues as trivial may be too expensive for the re-engineering project. We will have
more to say on the role of the ...
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