March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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CHAPTER 1
What Is Content Marketing?
BY JOE PULIZZI
Ninety percent of leadership is the ability to communicate something people want.
DIANNE FEINSTEIN
A good definition of content marketing is this:
Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.
Content marketing can happen across every channel—videos, blogs, newsletters, social, in-person events, and consistent virtual conversations. Don’t limit yourself to where you can create valuable content marketing opportunities. The key is to drive a particular audience to take action based on ...