CHAPTER 1
What Is Content Marketing?
BY JOE PULIZZI
Ninety percent of leadership is the ability to communicate something people want.
DIANNE FEINSTEIN
A good definition of content marketing is this:
Content marketing is the marketing and business process for creating and distributing valuable and compelling content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.
Content marketing can happen across every channel—videos, blogs, newsletters, social, in-person events, and consistent virtual conversations. Don’t limit yourself to where you can create valuable content marketing opportunities. The key is to drive a particular audience to take action based on ...
Get Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
