CHAPTER 23
The Creator Economy
BY BRIAN PIPER
Success isn’t about how much money you make; it’s about the difference you make in people’s lives.
MICHELLE OBAMA
These days, anyone with a smartphone or computer and internet access can easily create content that can reach a global audience. It’s spectacular. And a little scary. According to Domo, in 2021, Facebook users shared 240,000 photos and Twitter users posted 575,000 tweets . . . every minute. That is a staggering amount of content. But even more staggering is the rate at which that content is being consumed. Each minute, users stream 694,000 hours of YouTube videos, and TikTok users watch more than 167 million videos. This has considerably muddied the waters for brands looking to have their ...
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