CHAPTER 24
The Importance of Community and Superfans
BY BRIAN PIPER
There is no power for change greater than a community discovering what it cares about.
MARGARET J. WHEATLEY
When you’ve built epic content that answers the questions your audience is asking and that provides value, the key to making that content effective and being able to leverage it to its full potential is by having a strong community of superfans.
As content entrepreneurs and content marketers, our initial challenge is to grow an audience, to get people to pay attention (and opt in) to our content and find value for themselves. The way we do that is by delivering the right message to the right audience at the right time . . . consistently.
Some people in our audience will ...
Get Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
