March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
CHAPTER 24
The Importance of Community and Superfans
BY BRIAN PIPER
There is no power for change greater than a community discovering what it cares about.
MARGARET J. WHEATLEY
When you’ve built epic content that answers the questions your audience is asking and that provides value, the key to making that content effective and being able to leverage it to its full potential is by having a strong community of superfans.
As content entrepreneurs and content marketers, our initial challenge is to grow an audience, to get people to pay attention (and opt in) to our content and find value for themselves. The way we do that is by delivering the right message to the right audience at the right time . . . consistently.
Some people in our audience will ...