March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
PART IContent Marketing—There and Back Again . . . and Again
CHAPTER 1 What Is Content Marketing?
CHAPTER 2 The History of Content Marketing
CHAPTER 3 Why Content Marketing?
CHAPTER 4 The Business Case for Content Marketing
CHAPTER 5 Content Marketing: Interviews with Top Players
PART IIDefining Your Content Niche and Strategy
CHAPTER 6 The Six Principles of Epic Content Marketing
CHAPTER 7 Content Is the Asset; Subscription Is the Goal
CHAPTER 8 The Audience Persona
CHAPTER 9 Defining the Engagement Cycle
CHAPTER 10 Becoming the Leading Source for Your Customers
CHAPTER 11 The Content Marketing Mission Statement
PART IIIManaging the Content Process
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.