March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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Contents
PART IContent Marketing—There and Back Again . . . and Again
CHAPTER 1 What Is Content Marketing?
CHAPTER 2 The History of Content Marketing
CHAPTER 3 Why Content Marketing?
CHAPTER 4 The Business Case for Content Marketing
CHAPTER 5 Content Marketing: Interviews with Top Players
PART IIDefining Your Content Niche and Strategy
CHAPTER 6 The Six Principles of Epic Content Marketing
CHAPTER 7 Content Is the Asset; Subscription Is the Goal
CHAPTER 8 The Audience Persona
CHAPTER 9 Defining the Engagement Cycle
CHAPTER 10 Becoming the Leading Source for Your Customers
CHAPTER 11 The Content Marketing Mission Statement
PART IIIManaging the Content Process