CHAPTER 6
The Six Principles of Epic Content Marketing
BY BRIAN PIPER
Empty your cup so that it may be filled; become devoid to gain totality.
BRUCE LEE
We asked several industry experts how they defined “epic content marketing” and got the following answers:
Marketing that is so great, that people will pay for it.
—JAY BAER, CONVINCE AND CONVERT
It’s not about the content—it’s about the commitment to the process. It’s very much like training to be a champion in any sport. Some (dare I say most) of your content will not be epic. Remember Prince left thousands of hours of content unpublished. The best creators in the world are epic, not because they find some niche or have something go viral, but because they commit to the long game and consistently ...
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