CHAPTER 11
The Content Marketing Mission Statement
BY JOE PULIZZI
All you need is one person to say yes to an idea.
JOY MANGANO
In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two children (when they’re home), now both at college.
The mission statement is our family purpose, our tilt. It’s what we strive to be today and into the future. I believe that mission statement has been crucial to our family’s success and happiness.
Here is what it says.
THE PULIZZI MISSION
As Pulizzis, we hold true the following with ongoing purpose and action:
We thank God every day for our blessings, even on days when we are challenged or face hardships.
We always share what we have with others and help out ...
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