Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition

CHAPTER 11

The Content Marketing Mission Statement

BY JOE PULIZZI

All you need is one person to say yes to an idea.

JOY MANGANO

In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two children (when they’re home), now both at college.

The mission statement is our family purpose, our tilt. It’s what we strive to be today and into the future. I believe that mission statement has been crucial to our family’s success and happiness.

Here is what it says.

THE PULIZZI MISSION

As Pulizzis, we hold true the following with ongoing purpose and action:

We thank God every day for our blessings, even on days when we are challenged or face hardships.

We always share what we have with others and help out ...