CHAPTER 18
Rented Land for Content Marketing
BY BRIAN PIPER
Always be a first-rate version of yourself, instead of a second-rate version of somebody else.
JUDY GARLAND
There are so many channels you can use to promote your content marketing. From social, to audio or video, to community channels. You can create epic content on any of these channels; just remember that whatever you create on outside platforms, you don’t control. If you build a following on YouTube, you can’t control the algorithm, and the data is owned by Alphabet. We’ll look at a variety of channels in this chapter, but we’ll start with social media.
According to the Hootsuite “Digital 2022 Global Overview Report,” there are more than 4.62 billion social media users worldwide. ...
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