March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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CHAPTER 29
The Future of Content Marketing
The future belongs to those who prepare for it today.
MALCOLM X
We asked some of the leading experts in the content marketing industry what they think the future holds and what content marketing will look like in 10 years. These insights may inspire ideas for where to focus your marketing efforts and whether you should treat your content like a product. Here is what they said:
Ten years ago, Joe and I predicted that we’d see content marketing just become a core tenet of marketing more broadly. In much the same way that digital marketing is now. Arguably it always has been—but it’s been seen (rightfully I believe) as different because of the differences in the core values of the content itself. As I ...