CHAPTER 5
Content Marketing: Interviews with Top Players
BY BRIAN PIPER
Growth and comfort do not coexist.
GINNI ROMETTY
If you’ve ever seen the movie Jerry McGuire, you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes what he believes is the future direction for his sports agency: one with fewer clients, more customer service, and more individual attention on the athletes.
Amanda Todorovich had that vision when she started working at the Cleveland Clinic.
CASE STUDY: CLEVELAND CLINIC
In 2012, Cleveland Clinic launched the Health Essentials blog to provide expert answers to health-related questions. In 2013, Amanda took over the blog, and for the ...
Get Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
