CHAPTER 30
The Evolution of Your Epic Story
BY JOE PULIZZI AND BRIAN PIPER
We’ve only just begun . . .
THE CARPENTERS
There are so many additional concepts to cover in this book, but as we’ve discussed with content marketing, there is no perfection, and as Seth Godin says, shipping the product is the most important.
We begin this last chapter with epic examples to inspire you. We go on to address the critical questions that get asked on a regular basis and that we feel the book would be incomplete without. And then we leave you with a bit of motivation at the end of this chapter.
EXAMPLES FOR INSPIRATION
Although there are dozens of them already in the book, you can never have a shortage of content marketing examples. The following are some ...
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