March 2023
Intermediate to advanced
384 pages
8h 36m
English
book
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
by Joe Pulizzi, Brian W. Piper
Content preview from Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3, 2nd Edition
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CHAPTER 10
Becoming the Leading Source for Your Customers
BY JOE PULIZZI
We are all experts in our own little niches.
ALEX TREBEK
When you’re getting started with content marketing, here’s the first question you should ask: On what topic can you be the leading informational expert in the world?
Brands don’t take their content seriously enough. Sure, they create content in dozens of channels for multiple marketing objectives. But is your organization’s mindset focused on being the leading provider of information for your customers? If not, why isn’t that your priority?
Your customers and prospects can get their information from anywhere to make buying decisions. Why shouldn’t that information come from you? Shouldn’t that at least be the goal? ...