Introduction
Greatness is won, not awarded.
GUY KAWASAKI
When we started writing the second edition of this book, we thought we’d be able to approach it as most second edition authors have—refresh the statistics and update the observations from the first edition. We progressed to Chapter 3 before we realized that simply wouldn’t be enough. The entire landscape changed so much in the past 10 years that a content refresher would be a disservice. We decided to throw it all away and start over.
That’s right. We had to completely revamp this new edition of Epic Content Marketing. Don’t get us wrong . . . the key content pillars are still a part of this book, but so much has changed in a decade. Today content marketing is a key staple in almost every ...
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